It's All on Hulu

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Content Announcements


Our exciting slate of critically-acclaimed Originals offers advertisers the opportunity to partner with Hulu in fresh and innovative ways.

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We Know Our Viewers


Our viewers streamed 6 BILLION hours of TV last year. Needless to say, Hulu viewers love TV!

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Driving Business Outcomes

Data &

As the leader in OTT measurement, we can prove that advertising on Hulu drives more results for your brand.


Content Announcements

Acclaimed Originals

We Know Our Viewers

Audience Insights

Hulu Viewers are Empowered

Younger, more affluent, tech savvy — these are the people watching TV in new ways. Find out more about this new type of empowered viewer.

No Such Thing as Too Much TV

Our viewers streamed 6 BILLION hours of TV last year, 135 MILLION of which were spent on South Park alone. Needless to say, our viewers love TV!

Better Together

Hulu is better when you share with a friend. Two-thirds of Hulu viewers watch with others at least once a week.

We Know Our Viewers

Audience Insights

Empowered consumers are making conscious decisions about what, how and where they're watching. Whether you're trying to build an emotional connection with them or inspire an immediate click to purchase, Hulu offers brands a chance to connect.


Driving Business Outcomes

Data & Measurement

Proven Sales Effectiveness

Hulu goes beyond proving brand effectiveness with a portfolio of attribution partners to measure business outcomes. With measurement partners across Auto, CPG, Retail and more, Hulu is the leader in OTT measurement.


In a partnership with Experian we will be able to connect your CRM data with our first party data to measure how we’re driving sales growth for your brands.

Polk Automotive

Did your ad buy move cars off the lot? Find out through our partnership with Polk Automotive, which allows you to link your ad investment on Hulu to vehicle purchases.

Nielsen Buyer Insights

Nielsen Buyer Insights link the ads people watch on Hulu to the places they shop through actual online and offline purchase activity from anonymized, privacy-protected credit card data.


Leverage Hulu’s robust suite of CPG attribution partnerships. Gain insight into consumer, shopper, and retail attribution through our relationship with IRI.

OTT Digital Ad Ratings

Gain a full view of your brand’s audience. As the leader in OTT measurement, Hulu has gone live with OTT Digital Ad Ratings to give marketers a true snapshot of who they’re reaching.


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